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[citation desired] Pavilions turned a kind of promoting marketing campaign, and the Expo served as being a car for "nation branding". According to branding qualified Wally Olins, Spain used Expo 'ninety two along with the 1992 Summer Olympics in Barcelona in precisely the same yr to underscore its new situation as a contemporary and democratic plac
[citation essential] Pavilions turned a sort of promoting marketing campaign, along with the Expo served as being a car or truck for "country branding". According to branding professional Wally Olins, Spain employed Expo '92 as well as the 1992 Summer time Olympics in Barcelona in the exact same 12 months to underscore its new situation as a modern
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